How Consumer Behavior has Changed in 2020 - Business Briefings

Your customers, like you, have gone through a lot of changes in 2020. Many have had to rethink the way they find information, interact with service providers, and shop for everyday items. It is important for your business to adapt to their changing behaviors with revamped advertising, communication styles, and sales tactics. 
During this Business Briefing, you will learn:

• What behaviors have changed
• Why customers are driven to new buying styles
• How you can adapt to the changing landscape and effectively pivot your business strategy

Please note that there are options to attend this event in person or virtually. If attending in person, masks must be worn at all times when in the UCCS building.

Speakers:

Dr. Juan Gallego, Instructor of Marketing at UCCS
Prior to becoming an instructor of marketing at UCCS, Juan-Maria Gallego accumulated 20 years of experience in sales, marketing and strategy in the IT industry.  He worked in four different continents managing sales, marketing, and strategy development. His current research and consulting work focuses on globalization, cultural awareness, diversity, inclusion and organizational wellbeing and performance.  In addition to his role as an instructor at the College of Business at UCCS, Dr. Gallego works as an on call faculty at the Center for Creative Leadership, with corporate clients in the USA, Europe and Mexico.  He holds a Psy.D. degree (Doctor of Psychology) from The University of the Rockies, as well as a Master's degree of International Management from Thunderbird School of Global Management.  He earned a Bachelor of Science in Business Administration with majors in Human Resources Management, Management Information Systems, General Administration and International Business from Central Michigan University.  In addition, Dr. Gallego holds certifications as a Project Manager Professional (PMP), WorkPlace Big5, Benchmarks® 360 Assessment Suite, Emotional Intelligence (EQi-2.0, EQ360), Influence Style Indicator, Hogan Profile Assessments, Leadership Versatility Indicator,  Unconscious Bias (Cultural Intelligence), Conflict Dynamic Profile, Networking Diagnostics and Organizational Workshop. He is the author of several publications, including his 2019 book on inclusive leadership - The Shadow of Bias on Leadership: How to Improve Your Team's Productivity and Performance Through Inclusion.  

Joe Dudeck, Owner and Founder of Keyhole Marketing
Joe Dudeck’s career began in the 1900s, when he took his crisp, new bachelor’s degree to Chicago and landed an entry-level role at a public relations firm in 1998. After a few years, he left agency life and worked as an in-house communications specialist at two international firms over the next five years. But the wining and dining of PR life eventually lost its charm, and Joe moved back to his home state of Indiana, shifting his communications gears into marketing at a global software company. Joe spent five years there — surviving an economic recession, companywide rebranding, and multiple mergers and acquisitions — before jumping to a new ship that proved to be even less stable than the last. But all of this eventually led him to start Keyhole Marketing in 2012, with a vision of helping business owners unlock the door to their success. Last year, Joe, his wife, Lindsay, and their son, Quinn, finally realized their dream of living in Colorado, and now he and his Keyhole team tell big stories for small businesses in and around Colorado Springs, through branding, writing, search engine optimization, photography, and social media services.